Sporting Spirit

Sporting Spirit CIC was founded in June 2015 by two friends who wanted to develop an out of school sports provision for local children as a way of encouraging healthy lifestyles, developing life skills and steering them away from the temptations of crime in the local area.

What is Sporting Spirit CIC?

In June 2013, two friends decided to find out whether there was a demand for this type of project and the feedback they received was positive – 14 young people turned up to the first session! Twice weekly sessions started in the evenings between 6pm–7.30pm during the summer holidays.

Sporting Spirit CIC has continued to grow from this point and there are three key parts they want to focus on – helping to get children more active through involvement in sports, tackling obesity and to providing positive role models to lead children away from crime.

Sporting Spirit CIC will provide sports activities such as football, cricket, hula hooping, skipping games and running games, targeted at boys and girls between the ages of 4 and 11 in primary schools around Birmingham during school lunch hours. The project will help children become better informed and equipped to deal with health issues they may face also in the future. They will gain an understanding of a balanced diet and nutrition, becoming healthier and more active as a result. By attending these sport sessions, children will also be learning valuable life skills such as communication and working together, and these skills can then be transferred and utilised in future employment.

As Sporting Spirit continues to grow, they plan to recruit qualified sports students who can help to deliver these sessions to local schools. This will also provide the students with valuable sports coaching experience. Schools also benefit from having young, enthusiastic and skilled sports coaches who will educate, encourage and motivate the children. Most importantly, the children will benefit physically, socially and emotionally. The sports coaches will buy into the Sporting Spirit ethos which will leave a lasting legacy amongst every child they coach. Sporting Spirit want to use Sport as more than just an activity, but as a way of life and to educate about the benefits.

If successful, what will you use your LoveBrum funding for?

The funding would be used to create a website, as Sporting Spirit CIC currently does not have one, which would help to get their message out.

They would also use the funding to help with marketing by creating flyers, leaflets and business cards.

It would allow them to to keep this project going in primary schools across Birmingham for as long as possible without having to worry about how this will be funded.

Cost of project


Where can people go to find out more about Sporting Spirit CIC?

Michael Sinclair, Sports Coordinator

Tel: 07939 689 993


You can also follow Sporting Spirit CIC on Facebook and Twitter.

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