13 Apr 2018

Meet the team: Beth Sadler

By Ashleigh Mills

We have an army of charity ambassadors who proudly share the LoveBrum story to their communities and represent LoveBrum across their social and business networks.

Our ambassadors play a key role in helping the charity to meet its strategic objective of increasing awareness, and the understanding of its work with the general public, click here for more info on volunteering and who are our ambassadors are.

A perfect example of one of these heroic individuals is Beth Sadler…

What’s your name, background and where are you based?

I’m Beth Sadler, a consultant for business partnerships and community engagement at Aston Business School. I am responsible for increasing enterprise engagement by delivering a wide range of initiatives that share the school’s research, education, training and services for business growth and professional development, and to form new partnerships with the School that encourage wider participation.

Why do you Love Brum?

Birmingham is diverse, vibrant, innovative, adaptive and welcoming; encompassing our people, infrastructure and culture. We are serious about being a global player, and yet we don’t actually take ourselves too seriously. This vivacious attitude makes the city a truly exciting place to live, work and socialise.

Why did you choose to become an Ambassador of LoveBrum?

The variety and quantity of causes LoveBrum fundraise for is why I fell in love with the charity’s work. With each month being themed, they engage members with a range of projects and people. This struck me as representative of how our needs change throughout life. We will all at some point, probably more than once, turn to community projects for advice, resources, friendship, escapism and compassion.

As an ambassador, I get to share the breadth of LoveBrum’s outreach and impact and remind people that so often resources we have, or will have, relied on are delivered by small groups of volunteers. Yet those volunteers usually make the biggest impact on our lives. Flying the flag for kind-hearted people who work tirelessly to provide for those in need, and then helping LoveBrum raise vital funds for them – well, why wouldn’t I want to be an ambassador!

What projects are you passionate about?

I am most passionate about projects that provide creative, fun activities for children, such as sport and arts groups. Being involved with teams, learning a discipline, interacting with people from different backgrounds, all enhance well-being and develops skills, responsibilities and ambitions beyond those of school and home-life. These projects are quite often volunteer-led with little funding, yet the safe and nurturing environment they provide children is invaluable to theirs and our region’s future.

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